Campaign and audience planning
Understand the current setup and agree the decisions this part of the work depends on.
Google Ads Campaign Management
Run scoped paid-search campaigns with a clear offer, useful landing pages and verified conversion tracking.
Google Ads Campaign Management
Agree the offerConfigure & checkMeasure & review
Illustrative workflow. No customer records, traffic figures or test results are shown.
THE WORK
What this engagement can include
This service focuses on google ads campaign management. We agree the exact platforms, deliverables and acceptance criteria before implementation, so the proposal describes a bounded piece of work.
Account and creative setup
Implement the agreed behavior in a suitable environment and share it for review.
Budget controls, reporting and iteration
Exercise the important paths and document the result, limits and next operating steps.
A POSSIBLE ENGAGEMENT
How this could work in practice
A service business tests a focused search campaign around one offer rather than sending broad traffic to an unrelated homepage.
This is an illustrative scenario, not a claim about a completed client project.
EVIDENCE & HANDOVER
How we check the work
Campaign settings, landing destinations, conversion events and budget controls checked before and after launch.
What you receive at handover
The agreed implementation or assessment, the relevant verification evidence, known limitations and instructions for the tasks your team will own. Access and source ownership, third-party licenses and any ongoing support are identified in the proposal.
See our project process →What we need from you
An approved offer, target markets, ad-account access, budget and responsibility for lead follow-up.
A named decision maker helps resolve questions, approve the scope and review work at the agreed checkpoints.
What we agree separately
Advertising spend is separate from management fees. Platform approval, cost per lead and sales outcomes cannot be guaranteed.
Requirements discovered during the work are reviewed before they are treated as additional deliverables. Timelines and fees follow the approved scope.
YOUR QUESTIONS
Before we get started
Is ad spend included in your fee?
No unless a proposal explicitly states otherwise. We identify platform spend, management fees, creative work and tracking implementation separately.
What should we share in the first conversation?
An approved offer, target markets, ad-account access, budget and responsibility for lead follow-up. If those details are incomplete, start with the problem, the current setup and the outcome you need. We can identify what must be clarified before quoting the work.
How will scope, timing and acceptance be agreed?
We review the requirements and dependencies, propose deliverables and milestones, and define who approves the result. For this engagement, verification includes: Campaign settings, landing destinations, conversion events and budget controls checked before and after launch.
CONNECTED SERVICES
Explore related work
Need a different part of seo & digital marketing? These are separate scopes that can be combined when the project requires them.
SEO & Digital Marketing
Start with what needs to work better.
Tell us about your current setup, the problem and any deadlines. We’ll discuss whether this service is the right fit before proposing the work.
Discuss your project