Measurement plan and event definitions
Understand the current setup and agree the decisions this part of the work depends on.
Analytics & Conversion Tracking
Make important customer actions visible in reporting without treating every click as a meaningful conversion.
Analytics & Conversion Tracking
UnderstandImplementVerify & handover
Illustrative workflow. No customer records, traffic figures or test results are shown.
THE WORK
What this engagement can include
This service focuses on analytics & conversion tracking. We agree the exact platforms, deliverables and acceptance criteria before implementation, so the proposal describes a bounded piece of work.
Analytics and conversion configuration
Implement the agreed behavior in a suitable environment and share it for review.
Validation and reporting guidance
Exercise the important paths and document the result, limits and next operating steps.
A POSSIBLE ENGAGEMENT
How this could work in practice
A business distinguishes a submitted inquiry from a button click and checks that the same event is not counted twice.
This is an illustrative scenario, not a claim about a completed client project.
EVIDENCE & HANDOVER
How we check the work
Events checked for missing, duplicate and incorrect firing, with test actions traced into the agreed reporting tools.
What you receive at handover
The agreed implementation or assessment, the relevant verification evidence, known limitations and instructions for the tasks your team will own. Access and source ownership, third-party licenses and any ongoing support are identified in the proposal.
See our project process →What we need from you
Website and analytics access, business goals, consent requirements and agreement on what counts as an inquiry or sale.
A named decision maker helps resolve questions, approve the scope and review work at the agreed checkpoints.
What we agree separately
Attribution is imperfect and platform reporting can differ. Policy decisions and legal consent advice are not part of technical setup.
Requirements discovered during the work are reviewed before they are treated as additional deliverables. Timelines and fees follow the approved scope.
YOUR QUESTIONS
Before we get started
Why do advertising and analytics reports disagree?
Different attribution windows, consent states, identifiers and event processing can produce different counts. We document the measurement model instead of forcing every system to show the same total.
What should we share in the first conversation?
Website and analytics access, business goals, consent requirements and agreement on what counts as an inquiry or sale. If those details are incomplete, start with the problem, the current setup and the outcome you need. We can identify what must be clarified before quoting the work.
How will scope, timing and acceptance be agreed?
We review the requirements and dependencies, propose deliverables and milestones, and define who approves the result. For this engagement, verification includes: Events checked for missing, duplicate and incorrect firing, with test actions traced into the agreed reporting tools.
CONNECTED SERVICES
Explore related work
Need a different part of seo & digital marketing? These are separate scopes that can be combined when the project requires them.
SEO & Digital Marketing
Start with what needs to work better.
Tell us about your current setup, the problem and any deadlines. We’ll discuss whether this service is the right fit before proposing the work.
Discuss your project